We recently worked with Tayside Christian Fellowship on the redevelopment of their church website. They were keen to update the site to make it a useful resource for their members and other visitors.
Requirements
The existing Tayside Christian Fellowship site was built using WordPress as a content management system. Some of the leadership team and other members added content to it routinely.
The church also has a large catalogue of service recordings available in video and audio format. They use YouTube and Soundcloud to host these and link to them from their online page.
More recently they decided to switch from their existing hosting provider. We helped them choose a new package and migrated the site over for them.
Solutions
Website
We started by designing and building a new website on a development server and suggested ways the existing content and structure could be streamlined.
Keyword research found phrases that people use to find churches on sites like Google. This was then added to pages to improve the site’s performance on search engines.
We also created bespoke header, footer, page and post templates using Elementor Pro, making sure they work well across desktop, tablet and mobile devices.
As well as this, a new landing page now gives users quick access to key sections of the site, like online church and what’s on. It also includes the latest news items, a map and contact details.
We migrated the new content to the existing site once approved.
Analytics
It’s also helpful to know how people use a website to make sure it meets their needs. This information can then inform future content decisions.
We incorporated website tracking using Google Analytics, Google Tag Manager and Hotjar, and developed a reporting dashboard with Google Data Studio.
Work with us
If your organisation needs a website or anything else digital, get in touch to see what we can do for you. We offer discounted rates for charities.