The client
Inch Cottage is a self-catering property located in Dunkeld, Perthshire, Scotland. They approached us to refresh their website, develop a simple, text-based brand for the business and set up a Facebook page to make the property more visible.
The solutions
Website
We built the website using WordPress because it:
- allows clients to control their own content
- can be customised extensively with plugins including contact forms and galleries.
The website includes one page featuring:
- a Google calendar showing availability
- a booking form
- a gallery
- an embedded, interactive Google map
- links to local attractions.
Analytics
We incorporated tracking code in the form of Google Analytics and Google Tag Manager. This allows us to see how people the site, allowing us to refine it accordingly based on behaviour.
We set up an interactive dashboard using Google Data Studio so the client could see:
- how many people use the site
- what they view the site on (i.e. desktop, mobile or tablet)
- where the users live.
We also included on page tracking with Hotjar, allowing us to see through heatmaps and screen recordings how the website is used. Hotjar also allows us to include a feedback element where users can rate their experience on the site.
Branding
We worked with the client to produce a text-based brand identity for the business. This is used on the website and Facebook page.
Social media
We set up a new Inch Cottage Facebook page to raise the profile of the cottage and also provide an alternative point of contact for potential clients.
What our client said
Gill & Sam Scott, Inch Cottage
James was recommended to us at the beginning of last year as we wanted to upgrade the website for our self catering cottage. He was very professional in his approach, listened to our ideas and produced an imaginative layout with which we were more than pleased.