We were contacted by Cornerstone Monoblocking Ltd in July 2019. They are a newly formed company based in Kirkintilloch, Scotland, specialising in the installation of monoblock driveways, patios and pathways, as well as providing other groundwork services.
Being a start up company, they were looking for ways to publicise their business in West and Central Scotland. They recognised the need for a website to showcase their work and provide a contact point for potential customers. They also realised that they needed quality, printed branding materials that could be distributed or displayed to raise public awareness.
Solutions
Website
We built a website using WordPress as a content management system (CMS). This allows the client to add new content to their site when needed. We focused initially on a two page solution, with the homepage providing an overview of the company and highly visible contact details, and another page showing their work.
We ran a bespoke training session on how to update the website and also connected up existing social media accounts so that new posts will be shared automatically.
As with all our sites, we implemented analytics tools including Google Analytics, Google Tag Manager and Hotjar and developed an interactive dashboard using Google Data Studio.
We set up a new Facebook page for the business so that potential customers can get in touch on a platform they regularly use. This page is connected to a Facebook Business Manager account so that the client can promote their services on that channel easily in the future via Facebook Ads.
Marketing materials
We helped the client take an existing logo concept from page to print. We produced a vector version of the logo that can be used on anything from business cards to posters, signs to vans.
We also produced business cards for the client and an A-frame sign that can be displayed wherever they are working at the time.
Work with us
Have you got a new start business that you’re trying to promote? Why not get in touch to see how we can help you.