Balerno Digital brand and website

Apple MacBook and glasses

We were approached by Balerno Digital to develop a brand identity and website for their business.

The company owner is Mark Sproul. Mark has spent the past few years leading on digital projects for Education Scotland and The Scottish Parliament. He also works with individuals and charities in and around the Balerno area to develop their online presence.

We have worked with Balerno Digital on a number of projects. These include Aid & Abet, Harlaw Hydro and Friends of the Pentlands.


Balerno Digital brand identity

Mark was keen to develop a brand identity for his business. We provided a simple solution with lowercase text divided with a colon. The colon is a common feature on digital clocks, thus tying in with the name of the company. It is black and orange – a nod to the football team Mark supports: Dundee United.

Balerno Digital

Balerno Digital website

We also set up a WordPress-based website for the business, given Mark’s previous experience using the platform.

We incorporated website tracking using Google Analytics, Google Tag Manager and Hotjar, and developed a reporting dashboard with Google Data Studio.

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